PROJECT
Sassy Santa
CLIENT
Solarflare Studio
DATE
December 2023
ROLE
UX/UI Designer
RESPONSABILTIES
Research, Prompt Engineering, UX & UI Design, Wireframing, Prototyping, User Testing
Sassy Santa, a whimsical creation by Solarflare Studios’ ‘Launch’ team, features a realistic 3D model of Santa Claus brought to life through prompt engineering. As both a UX/UI designer and prompt engineer on this endeavor, my collaboration spanned the seamless integration of AI into the user experience. The innovative technology allows Santa to respond to user questions with a witty and personalized touch, reflecting the charming personality instilled through AI training.
Developed as a centerpiece for a festive campaign, Sassy Santa brings a unique and humorous touch to Christmas greetings for Solarflare’s client. Users engage with a lifelike 3D Santa, receiving personalized responses. As a UX/UI designer, I ensured an intuitive interface for a delightful user experience. Sassy Santa is versatile, fitting for standalone use or incorporation into platforms like TikTok for creative content.
In my role for the ‘Sassy Santa’ project, I played a pivotal role in creating an intuitive and engaging interface, ensuring a user-friendly interaction with the lifelike 3D Santa. Beyond design, I infused personality into the AI-driven interactions by crafting witty and festive responses, injecting humor and charm to deliver a personalized and entertaining experience for users. Leveraging my skills in After Effects, I also contributed to the project’s marketing success by producing dynamic content that effectively captured the whimsical essence of Sassy Santa, showcasing its unique and humorous appeal to a wider audience.
Research & Conceptualization
The Sassy Santa project began with the goal of blending AI’s capabilities with the festive spirit of Christmas to create a unique user experience. As a UX/UI designer and prompt engineer, I embarked on exploring how to integrate AI seamlessly into a holiday-themed interface.
Challenge: The main challenge was designing an AI interaction model that felt natural and engaging. This involved not just technical integration but also capturing the essence of Santa’s personality in AI responses, ensuring they were witty and personalized to spark joy and laughter among users.
AI Training & Interface Design
My focus shifted towards training the AI to embody Santa’s sassy and charming personality while crafting an intuitive and user-friendly interface.
Challenge: Balancing the sophistication of AI responses with user expectations for whimsical and festive interactions required careful prompt engineering and UX design. Ensuring the 3D model of Santa not only looked realistic but also interacted in a way that felt lifelike and engaging was paramount, necessitating iterative design and testing to perfect the user experience.
User Testing & Iteration
This phase was critical for refining the AI’s responses and the overall user interface based on feedback.
Challenge: The diversity of user interactions revealed the complexity of creating an AI that could handle a wide range of queries with the intended humor and personality. Iterative testing was essential to adjust AI responses and interface usability, ensuring Sassy Santa could deliver a consistently delightful and personalized experience across varied user inputs.
Integration & Marketing
The final step involved seamlessly integrating Sassy Santa into various platforms and crafting a compelling marketing strategy.
Challenge: As Sassy Santa was designed for both standalone use and integration into social platforms like TikTok, the challenge was ensuring compatibility and engagement across different media. Additionally, leveraging After Effects, I aimed to create captivating marketing content that highlighted Sassy Santa’s unique charm, presenting a challenge in effectively conveying its interactive experience and festive cheer in a way that resonated with a broad audience.